ELECTRIC is a premium sunglass, goggle, apparel, and accessories company that has been rocking since 2000. Electric is defined by its iconic volt logo and has deep roots in action sports, music and fashion. Founded in San Clemente, CA in January 2000 by Kip Arnette, Bruce Beach, and Mike Carter. Building a brand that they could be proud of and having fun was their original mission and still is. In January 2008 Electric was acquired by Volcom, officially making them part of the Volcom family. Today Electric is a global leader in action sports and operates as a stand-alone brand.
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